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Mr. Zog’s SexWax ® is a specially formulated wax used to coat the deck of a surfboard and provide traction between the surfer’s feet and the surfboard. There are four types of Mr. Zog’s Sex Wax® used for surfing: original Sex Wax, Quick Humps, Really Tacky and Navel Wax (body-boarding wax). The waxes come in a assortment of aromatic fragrances and are available in a variety of formulas to accommodate different water temperatures.
Yes, Mr. Zog is a real flesh and blood person whose full name is Frederick Charles Herzog, III. Zog grew up in Orange County, California, surfing the local breaks, such as Trestles, Church and Doheny. His first surfboard was a used Velzy Jacob Balsa, which he purchased for $90.
Not wanting to stray too far from the beach, Zog attended the University of California at Santa Barbara–a school located on a bluff overlooking the ocean with a host of nearby surfing spots, including Campus Point, Driftwood, Depressions, Sands, Haskells and El Capitan.
After graduating from UCSB, Zog remained in the Santa Barbara area and opened a small surf shop, supporting himself by shaping and selling boards. Some of these boards with the “Zog Surfboards” or “Wave Delineation” logos are still in circulation today. While operating his surf shop, Zog met Nate Skinner, the chemist who worked with Zog in developing the formula for SexWax.
Since 1972 Zog has dedicated himself to manufacturing and marketing Sex Wax and other surf-related products. He continues to surf and gets into the water whenever possible. Zog has been married for a zillion years, and if you ever make it to a beach in the Santa Barbara area, you just might see him paddling out with his two sons, Erick and Cody.
In the beginning, Zog asked friend and artist, Hank Pitcher, to design a label for the new surf wax. Not one to shy away from controversy, Hank came up with a visually intriguing logo bearing the name “Sex Wax”. Hank liked the name because it sounded phonetically cool. Zog liked it because it was attention-grabbing, absurd, and a great spoof on Madison Avenue’s not so subtle attempts to use sex to sell a product.
Naming the product “Sex Wax” has led to some hilarious misunderstandings, some great stories, and some amazing letters from satisfied, but confused, customers. There are those who have been offended by the name and refused to purchase the product. There are those who have banned display of the logo at schools and family amusement parks. And then there are those who read the label and smile with the knowledge that the world needs all the humour it can get.
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